Lifestylist® Marketing

Seth Godin is my guru. He is so no nonsense but funny at times, intellectual but down to earth, and what I really love about him is that he can get a point across faster than anyone else I know. His Purple Cow book started me on a new road to being more involved in marketing and social media so I’m forever grateful. When I worked on the Purple Cow House Campaign with Patriot Homes I made sure to get permission from Mr. Godin, and we credited him for the phrase (and gave out his Purple Cow Book).

Today I got a great post from him titled “Simple Thoughts About Fair Use“. So timely, and as always so well written. In this new blogging, social world I’m always stunned to see how many people are using other people’s photography, ads, brands, and stories without permission. This article is a must read for anyone who is even thinking about posting on Facebook, Twitter, or a blog and using someones text or images.

I’m fortunate enough to have access to a very talented photographer – Lisa Stewart of Lisa Stewart Photography. The images you see in my blogs, on my Lifestylist Design Facebook page and on my website have been shot specifically for my use. I do that so I’m not using other people’s work and having copyright infringements.

Lifestylist® is a term that I successfully trademarked in 2002 – my registration number is 2583235. I’m very proud of this because I thought I had a good idea and made the extra effort do “do the right thing” and spend the time, effort, and money to trademark it. You would be amazed at how much time I’ve had to spend since them protecting my mark because people haven’t bothered to do their homework and see that it’s trademarked before they use it in their own businesses.

Before you decide that you have discovered the next great phrase, or “borrow” a photo from someone else be sure to read Seth’s post. Wondering where to learn more about these topics? The US Patent and Trademark Office has a great site, and it is also where you can search trademark registrations and applications.

Happy New Year from the Lifestylist® family! We are really excited about 2012 and the opportunities that will come with it.

A lot of being a Lifestylist® is about being a trend tracker and doing research. Today I read something that was written by someone else titled “Social Media Lifestylist Guidelines for 2012″ – boy does that sound dull! The first thing that comes to mind is a big dusty manual full of rules and regulations, and that is exactly what social media (and being a Lifestylist®) is not about.

The tag line I have always used for my Lifestylist® brand is “It’s All About You”. I didn’t want the brand to be about me telling people what to do – I wanted to listen to people’s wants, needs, and dreams, and help them achieve those even when they didn’t know that’s what they were really searching for. I don’t want to dictate, I want to educate. I’ve learned that listening is so much more important than anything I will ever have to say, because sometimes if you let people express their thoughts they will find their answers.

Social media is such an exciting new frontier because it gives everyone the chance to tell their story to the universe. It’s become a great equalizer because almost anyone  on any budget can get access to a computer and a free site and share their thoughts.

There’s a down side to this though as well -there’s not as much editing as we’ve seen in the past. We have to learn that even though someone may have written it, there is the possibility it might not be true. Before we share or depend on information we find we have to be sure and check the facts. As the guardian of the Lifestylist® trademark for almost 10 years now I’ve seen how many people want to tie into my brand but aren’t willing to go through the legal process to acquire a brand of their own.

So what are the real Lifestylist’s guidelines for 2012? Never call them guidelines, live your life to the fullest, listen to those around you and you can never laugh too much or have too much great food and wine!

Here’s to a boisterous 2012!

We are so proud to be involved in the home building business, and many of our customers are small privately owned companies that build homes for local families.

All of our Lifestylist® companies are built around the idea that if we buy from local companies and support our local businesses we help them to become homeowners and live the all American dream of owning a home of your own.We loved the 8 years that we were the Lifestylist® for Patriot Homes - we always did at least one Patriotic themed model home, and I think they were my favorites.

I’d like to say that I’m an example of dreams coming true – I married early, never finished college but here I am owning my own business and being able to help others.

If you are looking for a Lifestylist® to help merchandise and add Lifestyle to your homes, please contact us at: answers@lifestylist.com, or take a look at our website at: www.lifestylist.com

Let’s all support locally owned businesses and bring jobs back to America!

It’s been a busy year, and this Lifestylist® has spent quite a bit of time traveling to visit clients and homeowners. Because of that I haven’t spent as much time at The Home Idea Factory, but today I got to make up for that and experience again why I love living and working here.

Visiting The Workroom yesterday really got me inspired and I looked at what was around me with different eyes. Things I would have thrown away are now going to be recycled – just wait until you see what I am planning on doing with the two birds nests I found!

It may be Fall and we are almost to the middle of November, but things are still blooming. Daisy – my rescue dog helped me explore – take a look at some of the special finds we made today.

As a Lifestylist® I get to spend a lot of time visiting communities and retailers, and I’ve seen the great, the good, and the not so good. What I’ve noticed though is that the ones that take this business seriously, and actually treat it like a business seem to have more business. I met the Manufactured Housing Consultants team at the SE Homes of Texas show this Fall. You could tell that they all respected each other and they seemed to have a lot of knowledge about the industry so I was thrilled when they asked me to come down to their New Braunfels, Texas location and add the Lifestylist® Designed touch to some of their new SE Homes.

This was a team of professionals – they dressed well, the homes were well presented, and even on a week day they had buyers coming through their homes almost constantly. I can see why this group has been so successful – they take their careers seriously.

If you are in the San Antonio or Austin area you should definitely stop by and meet Robert and his team, or look them up on their website, or their Facebook Page. Be sure to tell them that the Lifestylist® sent you!

Champion Homes has taken buying a new home to to the next level with the introduction of DIVE IN – a way to design and customize your own home online or with a sales agent.

DIVE IN (Design Interactive Viewing Experience) offers a collection on plans that let you choose different lifestyle options, flex spaces, alternative kitchen designs and other choices that allow the customer to design a home that is truly a home of their own.

Kevin Flaherty, VP of marketing for Champion Home Builders said this is the perfect tool for retailers to help their potential buyers design their new home.  “When it is used with a tablet computer, the sales experience grows exponentially with the ability to provide the customer with all the information they need to make an informed buying decision in a unique, concise and captivating manner.”  We loved interviewing Kevin and Phyllis Knight – Chief Financial Officer of Champion at the recent MHI Congress and Expo, and their enthusiasm about the factory built industry is contagious.

We are proud of the Lifestylist® Designed model homes we have done for Champion, and we are looking forward to doing more in the future. This video can show you the difference a Lifestylist® Designed model home can make.

Even though it’s been a very busy month, we made a point of catching up with one of our favorite Jr. Lifestylist’s to see what he was doing for his annual Halloween party.

Sam Davis’ parties are legendary, and this year was no exception. With over 75 kids attending this year’s bash we wanted to create fun, themed treats that he could serve outdoors. Take a look at what we came up with  - Witch Hats and Krispy Pumpkin Treats.

We also worked on some tabletop ideas for the Fall holiday season that were inexpensive but would put our guests (and ourselves!) in the mood. The Lifestylist® Designed homes for SE Homes of Texas were full of ideas that visitors could do in their own homes.

While we were on the road we discovered the Great Pumpkin Patch in Clarence Center, NY – if this doesn’t get you in the mood nothing will!

Have a wonderful Halloween and be sure to “like” our videos on our Lifestylist® YouTube Channel.

Being a Lifestylist® isn’t as easy as it looks. Especially with all of the regulations they make when you fly now, it’s become harder to look pulled together and actually look like a Lifestylist® when you can only have two carry-ons and they are charging you for checked luggage. Because of what I do, I have to travel with my laptop, ipad, iphone, jewelry, cameras, flashes, etc. with me on-board, so I’m always looking for ways to cut back on what I need to bring with me on the road. Daryn DeZengotia is the brains and beauty behind Scatter-Brain – a resource that is devoted to the struggle AGAINST work/life balance. She really knows her stuff, and is funny as well! Be sure to check out her Facebook page and “like” it so you can get her great tips directly. Daryn was one of the top selling consultants at Avon, and she knows how tough it is to keep yourself pulled together 24 hrs. a day. She’s been helping me find some great information to share here, and just told me about a great article on Oprah.com about 13 of The Best Beauty Multitaskers. These look like great solutions that will let me cut down on what I carry, and many are well priced as well. I’m going to try some of them – let us know if you do as well and which are your favorites.